Great British Beer Festival - Drinks List App
Helping festival attendees find good drinks to try
Collaborators
Senior Events Manager, Chief Information Officer, Project Manager, Developers
Category
Mobile Design
Date
May 1, 2023 - Jul 1, 2023
My Role
UX Designer, UI Designer
CAMRA runs 150 beer festivals across the UK attracting over 400K visitors
Our mission
To create a consumer-friendly beer list application optimised for mobile and expansion to app stores. The goal is for the GBBF attendees to find their favourite and discover new drinks at the festival while capturing the essence of the Great British Beer Festival brand.
🤔 Problem
How would I know if I like this drink?
During my visit to GBBF 2022, I was exposed to a variety of drinks.
I was willing to try new drinks but some seemed reluctant. The barrels did not have descriptions of each drink either so 'How would I know if I will like this drink?'
Why is this a problem?
The target audience are passionate about discovering new beers, and they want a seamless, engaging, and personalised experience.
When attending large festivals they can be reluctant to buying new drinks as they may not like it, they don't know what is available and where to find it.
✅ Solution
I designed a comprehensive beer discovery mobile application for users to use during the festival.
This app offers personalised recommendations based on user preferences called The TasteMatch Service. This will encourage users to try new beers confidently and enhance engagement at the festival.
Design Process
Followed the below steps in the design phase:
What challenges did I encounter during the design process?
Time Constraint: Limited user testing time before the festival.
Performance Optimisation: Considering the amount of detail added to the design so that during peak usage times, to remain responsive and stable.
Content management: Obtaining and managing a vast database of beers, breweries, and related information, constant back and forth, and waiting for content to arrive.
User Research
Design choices by CAMRA members
Conducted user surveys to discover the types of people, the survey confirmed that:
The majority were Traditional Regulars - meaning they knew of CAMRA already
Second majority of the respondents were Pub Enthusiasts - confirming their passion for beer
The minority were Engaged Learners - their priority is not learning about new beers
FIND new beers at the festival
Design choices by age group
From our research, we established 3 main functionality goals:
SAVE new beers lists at the festival
To design for the GBBF Demographic (53% 31- 50, 20% over 50)below are the design choices I considered:
Contrasting colours for legibility
Brand consistency with the GBBF colours for recognition
Implement filters and search functionality to allow users to easily find their favourite beers based on various criteria such as: type, alcohol content, brewery
Encouraging users to TRY new beers
LEARN about beers
Wireframing
Mid-fidelity wireframes
I began by creating low-fidelity wireframes to test, align on design directions and clarify content blocks.
Tastematch Service
The Tastematch Service is a beer recommendation feature on the app. This is how it works:
The target audience gets presented with a variety of beers.
They select beers they like or dislike through swiping.
Each beer will then display a percentage, if the percentage is higher then there is a higher chance the user will like the beer.
Final Design
Dashboard with featured bars and tasted beers
Tastematch Service - TRY new beers
Create a list
SEARCH for a beer
Filter beers
LEARN about new beers
Changes i could have made
Hosting future collaborative design workshops not only involving team members but also key stakeholders
Increased user testing would have clarified if the features were in the right place
Future Plans
The Drink’s List app is still a work in progress. After the trail run at the GBBF festival the next step would be to rebrand the app. The main things that could change is:
- implementing more new and advanced functionalities
- change of colour scheme to make it universal for all festivals