Find your new favourite drink with the TasteMatch App

Take this personality quiz matching you with the perfect drink.

Client
Campaign for Real Ale

Sector
Tourism
Hospitality

Services
App design
User research

Too many drinks to try…

Not a problem! This new app helps pub and festival goers discover new drinks without wasting money. Designed the latest personalised recommendation app with a fun, quiz-led onboarding experience.

Problem
statement

“Walking into a pub and there are 5 beers on offer, all the pump clips for each look great, but I don’t know which ones I’m going to like, so I buy the one that sounds familiar. I take a sip, and it’s really fruity, I don’t like it, and I’ve just spent £4.5 buying it!”

Solution

Created a drinks app containing the following features:

Find new drinks at pubs & festivals

Encourage people to try new drinks

Save and make drinks lists

Learn about drinks

Wireframing

tinder style swiping for familiarity
full information about the beer experimenting layout and hieararchy
find ways to prioritise the bars that paid more

The
research

Conducted user surveys to discover the types of people, the survey confirmed that:

The majority were Traditional Regulars, meaning they knew of CAMRA and had drinks knowledge already
Second majority were Pub Enthusiasts, confirming their passion for beer
But the minority were Engaged Learners, so most are NOT enthusiastic about learning new drinks

The
personality
quiz

created the questionnaire based on the data of demographic

multiple style of personality led questions however we don’t have enough to justify how that links to drinks (AI limitations)

browse beers
chose neutral colours as colours to easily identify beer
you can access this without tastematch, however you can also decide to do the tastematch later